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Press Release
Contact: Maureen Murray
973-993-1570
RED DEVIL, Inc.
National Hardware Show Booth #1291
RED DEVIL® Create-A-Color® CAULK COLORING SYSTEM ALLOWS YOU TO CREATE CAULK TO MATCH ANY SURFACE

Union, N.J. - With the beautiful colors and textures of today's kitchens, baths and exterior surfaces, why settle for the typical caulk colors that may not match? Red Devil, Inc. introduces the Create-A-Color® Caulk Coloring System, which consists of the specially formulated Create-A-Color Caulk and Create-A-Color Caulk Mixers, available in two versions: a heavy-duty, metal professional model and a sturdy, plastic standard model. This patent-pending caulk coloring system allows homeowners, contractors, remodelers and painters to easily match caulk to the colors of painted walls, wallpaper, fixtures, countertops, tile, and exterior surfaces, such as siding, wood and shutters.

Create-A-Color Caulk mixes by hand using a Create-A-Color Caulk Mixer and takes about two minutes of mixing. The system is designed for use exclusively with the specially formulated Create-A-Color caulk as the base and ordinary latex paint. The easy-to-use mixer lets you create the matching color quickly and easily. The clamshell caulk mixer packaging includes a syringe for extracting the paint and a complete step-by-step instruction guide. Create-A-Color Caulk is sold in individual cartridges, and the latex paint must be purchased separately. In addition to providing great custom colors, RED DEVIL uses the highest quality, specially formulated caulk for its Create-A-Color Caulk base. It ensures a long lasting, watertight and mildew-resistant seal.

"Colors for kitchens, baths and home exteriors are unlimited today, and homeowners and professionals require caulks that blend in and complement these colors, rather than starkly contrast with them," said Kate Sollecito, Director of Marketing Services, Red Devil, Inc. "The Create-A-Color caulk coloring system is an exciting addition to the RED DEVIL family of products."

RED DEVIL offers a convenient, space-saving merchandiser rack to showcase the Create-A-Color caulk coloring system. It holds four standard mixers; two pro mixers; and 24 cartridges of Create-A-Color Caulk, all of which can be hooked into a peg board display.

Imagine being able to closely match the trendy, designer colors of today's interiors and exteriors with a caulk color that blends right in. Get the most upscale, custom looks with the RED DEVIL Create-A-Color Caulk Coloring System. For more information about this unique caulk coloring system or to place an order, visit the RED DEVIL website at www.reddevil.com or call customer service at 1-800-4A-DEVIL.

MSRP Pricing:
Create-A-Color pro model mixer (metal) $100
Create-A-Color Standard Mixer (sturdy plastic) $30
Create-A-Color Caulk $6

 
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